Available on UX Brighton's YouTube channel. See how The Guardian "cooked up" a transition from print to a leading digital experience through innovative product design in the Feast case study.
Tricky Bassett,
Product Design Leader
With over 20 years of blending user-centred design with strategic business goals, I’m passionate about creating meaningful experiences that make a difference in people’s lives. I’ve developed and led diverse, high-performing teams, combining strategic leadership with hands-on research and design to deliver impactful results.
I’ve worked with renowned brands like Microsoft, SKY, The Guardian, BBC, and PepsiCo, leading innovation and strategic design that drives business success. Whether introducing innovation playbooks, transforming research into actionable insights, or developing design systems for delightful user experiences, I focus on creating lasting impact.
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Explore a range of projects, each shaped by a user-centred approach and thoughtful design.
Product Design
How I approach product design, from concept to user-centered solutions.
Tricky Bassett,
Product Design Leader
With over 20 years of blending user-centred design with strategic business goals, I’m passionate about creating meaningful experiences that make a difference in people’s lives. I’ve developed and led diverse, high-performing teams, combining strategic leadership with hands-on research and design to deliver impactful results.
I’ve worked with renowned brands like Microsoft, SKY, The Guardian, BBC, and PepsiCo, leading innovation and strategic design that drives business success. Whether introducing innovation playbooks, transforming research into actionable insights, or developing design systems for delightful user experiences, I focus on creating lasting impact.